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Beyond the Digital Bullhorn: The Benefits of a Two-Way Engagement Strategy - Police Chief Magazine

Instead of getting the news from the media, followers instead can receive accurate, critical public safety information directly from the agency itself. Therefore, if a two-way communication model can contribute even in a small way towards building an agency’s follower base, it may be worth the cost of staffing. The research also revealed a number of tactics that police agencies can use to increase their level of two-way engagement on Twitter.

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