IACP Blog - Step One: Roanoke, Virginia, PD’s Internal and External Strategy to a Successful Social Media Experience

The Roanoke, Virginia, Police Department has endeavored to embrace the social media movement. This approach is based on the reality that social media does impact both internal and external communication. By embracing the social media reality, we believe that we can limit the potential for negative actions and influence a positive experience. Based on this conclusion, our strategy was developed to establish influence and standards over the use of social media to make this a positive tool in communication for our agency.

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Stay tuned for the second, third, and fourth steps of the Roanoke Police Department’s social media strategy in blog entries posted throughout IACP 2011.