NHTSA Initiatives

SACOP High Visibility Enforcement Support

Sustained Impaired Driving Enforcement Newsletter

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July 2011

July 2011

High visibility sustained enforcement efforts throughout the year, coupled with earned and paid media coverage has proven successful as an effective tool to address aggressively the impaired driving problem on state and local levels. Enforcement efforts were developed to assist law enforcement with planning and implementing certain specific enforcement strategies during the crackdown periods and sustained year long dedicated enforcement.

The IACP Division of State Associations of Chiefs of Police (SACOP), under a grant funded by the NHTSA, undertook a nationwide project to measure and enhance the level of local agencies’ support for and participation in impaired driving enforcement efforts.

NHTSA Newsletter Archives

Supporting and Sustaining State and Local Law Enforcement Efforts: HVE Practical Applications Report

SACOP HVE CoverThe HVE Project is uniquely designed to provide meaningful resources and funding to IACP/SACOP’s member state associations of chiefs of police. Select state associations have worked over the past two years to utilize the resources provided through the HVE Project to impact their traffic safety priorities.

The purpose of this report is to provide an overview of how each of the aforementioned organizations—IACP/SACOP, the state associations, and NHTSA—have worked collectively through the HVE Project to address traffic safety and high visibility enforcement. To this end, a focus group meeting was convened on September 20, 2010, to discuss the work and priorities of all the agencies, discuss the strengths and areas for improvement regarding the HVE Project, and develop recommended actions and opportunities as the HVE Project moves forward over the next five years.

Here are some marketing materials and tools that can be used in support of your driving safety campaign efforts.

4th of July - Independence Day Impaired Driving Prevention Campaign, June 19 - July 4, 2011. The intent of this promotional planner is to provide marketing material, earned media tools, and marketing ideas that can be distributed to fit your local needs and objectives while, at the same time, partnering with other states, communities, and organizations - all across our Country - on this impaired driving prevention initiative. It includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding the 4th of July for both the social norming and enforcement efforts.

Click It or Ticket (CIOT) is the most successful seat belt enforcement campaign ever, helping create the highest national seat belt usage rate of 85 percent. Coast to coast, day or night, the message is simple - Click It or Ticket.

No Refusal Weekend Toolkit is an enforcement strategy that allows officers to obtain search warrants for blood samples from suspected impaired drivers who refuse breath tests.

National advertising. Press conferences. Speeches. Each year the national crackdown on impaired driving launches with high-profile events. And this year will be no exception. But to make the 2011 National Enforcement Crackdown a success, we need you. Your high-visibility frontline enforcement efforts will help to get more impaired drivers off the street, save more lives — and make the 2011 crackdown count.

A source of marketing materials, tools, and ideas that can be used in support of your local speed management initiatives.

SACOP works to promote the use of the high visibility enforcement efforts with NHTSA, its regions, state highway safety offices, municipal agencies, and its membership.

For more information, contact SACOP Project Assistant Nuyiri Kasbarian.